Display carton for an elongated article



Oct. 3, 1967 R. S. WOLOWICZ ET AL DISPLAY CARTON FOR AN ELONGATEDARTICLE Filed May 14, 1965 CFC 4 Sheets-Sheet 1 Jenna's Aassrzczr hmTiomaj Z. UZZer Oct. 3, 1967 w 1 ow c ET AL 3,344,911

DISPLAY CARTON FOR AN ELONGATED ARTICLE Filed May 14, 1965 4Sheets-Sheet 2 Dennis Kssnar and rkoma'z 01167 CPL Oct. 3, 1967 R. s.WOLOWICZ ET AL 3,344,911

DISPLAY CARTON FOR AN ELONGATED ARTICLE Filed May 14, 1965 4Sheets-Sheet 5 Jenna's ffosarzczr and 59 Tia/71w Z UZZer Oct. 3, 1967 RWO O C ETAL 3,344,911

DISPLAY CARTON FOR AN ELONGATED ARTICLE Filed May 141 1965 4Sheets-Sheet 4 .9 jag T J36 J47 F:L

fnvenir's flicker-d .5 ZflaZazuzjc Jenni; ,Aossnczr and Tkom 5 E UZZerUnited States Patent Office 3,344,911 Patented Oct. 3, 1967 3,344,911DISPLAY CARTON FOR AN ELONGATED ARTICLE Richard S. Wolowicz, Chicago,Dennis Kossnar, West Chicago, and Thomas E. Oller, Evanston, Ill.,assignors to Container Corporation of America, Chicago, 11]., acorporation of Delaware Filed May 14, 1965, Ser. No. 455,894 10 Claims.(Ci. 20645.14)

This invention relates to a paperboard carton for an elongated articlesuch as a bottle or tube, and further, to a carton having a window inthe front wall thereof through which the article is inserted to fill thecarton and from which a portion of the article projects for display ofthe article.

An object of this invention is to provide a paperboard carton forenclosing an elongated article, such as a bottle or tube, on the top,bottom and three sides, and having the front side define a Windowclosely surrounding the article for providing vivid three-dimensionaldisplay of the article.

Another object of this invention is to provide a paperboard displaycarton which can be readily set up and into which an elongated articlecan be readily positioned for filling the carton.

Another object of this invention is to provide a display carton, havingan open faced front wall through which the carried article can be seen,with tapered side walls to require vertical merchandizing due to thefact that the tapered cartons cannot be stacked on one another.

These objects will be appreciated after reviewing the followingspecification and accompanyng drawings, wherein:

FIG. 1 is a perspective view of one embodiment of the subject carton;

FIG. 2 is a plan view of the blank used to form the carton shown in FIG.1;

FIG. 3 is a plan view, of one longitudinal half-portion of the blank,after the blank of FIG. 2 has been initially folded and glued;

FIG. 4 is a plan View of the blank of FIGS. 2 and 3 shown in a partiallysetup condition;

FIGS. 5 and 6 are sectional views as seen generally from lines 5-5 and6-6 of FIG. 4;

FIG. 7 is a plan view of a blank suitable for forming a secondembodiment of carton similar in appearance to the carton of FIG. 1;

FIG. 8 is a plan view of the carton blank of FIG. 7 shown in a partiallyset up condition;

FIG. 9 is a sectional view as seen generally from line 9-9 of FIG. 8;

FIG. 10 is a plan view, of only the top portion of the blank, of a blanksimilar to that of FIG. 7 and showing a third embodiment of carton; and

FIG. 11 is a sectional view as seen generally from line 1111 of FIG. 10.

Referring now to the drawings for a detailed description of the subjectinvention, a carton 10 is provided for holding an elongated article,such as a collapsible tube 12 as shown. The side walls taper from awider base 13 to a narrower top 14 to make the carton particularlysuitable for enclosing an article having a slight tapered profile. Thefront wall defines a window structure through which a portion of thearticle 12 projects to offer a threedimensional vivid display for pointof sale appeal. In the display as shown, the article is inverted withits cap 15 being adjacent the lower end of the carton.

Referring now to FIG. 2 for a more elaborate discussion of the cartonconstruction, blank 16 includes a central or back panel 20 whichrepresents at its perimeter defined by score lines 21, 29 and 37 thegeneral size of the carton. The central panel 20 has hinged thereto fromside scores 21 generally wedge-shaped panels 22, 24, 26 and 28 whichdefine, respectively, the side wall, side Window forming panels of thefront wall, side transverse panels, and drag flange panels of thecarton. The panels are connected to one another on score lines 21, 23,25 and 27. The central panel 20 further has hinged thereto from itsbottom score 29, panels 30, 32, 34 and 36, which repre sent,respectively, the bottom wall, the bottom window forming panel of thefront wall, bottom transverse panel, and bottom glue panel of thecarton. The various panels are connected to one another on generallyparallel score lines 29, 31, 33 and 35. The central panel 20 has hingedthereto at its upper score line 37, panels 38, 40, 42 and 44, whichrepresent, respectively, the top wall, the top Window forming panel ofthe front wall, top transverse panel, and top glue panel of the carton.The panels are separated from one another on parallel score lines 37,39, 41 and 43.

Locking flaps are secured to various panels to hold them relative to oneanother after the carton has been set up. Thus, flap 46 is hinged onscore 47 to top panel 38, the score 47 being generally the continuationof score 21. Flap 46 is separated from the adjacent panels 22 and 24 bycut line 49. Similarly, tuck-in flap 50 is hinged to the panel 26 onscore line 51 which is generally parallel to the top edge of panel 28.The flap 50 is separated from the panel 24 by out line 53. Triangulargusset panels 54 are hinged between the panels 22 and 30, respectively,on scores 55 and 57 formed as continuations of score lines 29 and 21.The panels 54 are hinged also to each other on score line 59 extendingdiagonally from the intersection of the scores 55 and 57.

The blank is initially glued in part by folding panels 40, 42 and 44about score line 39 and adhering glue panel 44 flush to the inside ofthe back panel 20. Similarly, panels 34 and 36 are folded about score 33to expose the under side of glue panel 36, and then further folding thebottom wall and gusset panels about the score lines 29 and 55 to adhereglue panel 36 to the back panel 30.

The carton is formed by folding the bottom and top walls approximatelynormal to back panel 20, so that the front wall panels 32 and 40 becomespaced from the back wall, and respectively slope toward and extendparallel thereto. The top panels 46 are tucked in, and the side panels22 are then folded against the uprighted bottom and top sections of thecarton, the gusset panels 54 folding inwardly. Panels 24, 26 and 28 arethen folded about the top and bottom sections, panels 26 and 28 furtherbeing folded into the space between the front wall panels of the top andbottom sections until panels 28 are substantially flush with the backpanel.

To lock the panels in place, tuck-in flap 50 is biased upwardly throughopening 60 in panel 42 between the back and front panels. Similarly, thelower edge of each front wall panel 24 has an extension 62 that fitsWithin a crown shaped opening 62 formed in adjacent panels 32 and 34 andis adapted to be snapped past and be locked against tab 64 extendinginto the opening past score line 33 from front wall panel 32. As such,the front panels 24 and 26 are locked to the top and bottom formingsections to maintain the carton in the erected position.

Once the carton is erected in this manner, the article 12 can beinserted into the carton by positioning initially the bottom or wedgeend of the article through the opening 60 between the back panel 20 andthe top front wall panel 49, and thereafter sliding the cap 15 past thebottom front wall panel 32 into the bottom opening 63. To accommodatethis insertion of the article, the front wall panel 32 is foldedslightly past its normal position toward the bottom wall 30 andthereafter snaps back to its normal position.

-When the article is positioned within the carton, the front wall panelsdefine a window from which part .of the article projects for athree-dimensional display thereof. The edges of the front panelsoverlap, e.g., panels 24 and 40, or meet flush, e.g., panels 24 and 32,to pnovide a generally continuous frame for the window. The article fitsover the side panels 24, 26 and 28 and under the end panels 32 and 40 ofthe carton to be locked within the carton, and further to help maintainthe carton erect.

FIGS. 7, 8, and 9 disclose a modification of the subject display cartonthat is suitable for being set up by machine. The carton includes ablank 116 having back panel 120 and the similar peripheral panelconstruction including side panels 122 hinged on score lines 121, bottomend panel 130 hinged on score line 129, and top end panel 138 hinged onscore line 137 to the peripheral edges of back panel 120. Additionally,side front wall window forming panels 124 are further hinged on scorelines 123 to the side panels, bottom front Wall window forming panel 132is hinged on score line 131 to bottom panel 130, and top front wallwindow forming panel 140 is hinged on score line 139 to top panel 138.The blank further has locking means for maintaining the carton erect.

The locking means include tuck-in flaps 144 hinged on score lines 143,formed as continuations of score lines 123, to the side panels 122, theflaps 144 being separated from front panels 124 by cut lines 145.Tuck-in flaps 146 are hinged on score lines 147 to the top edges of sidepanels 122, each flap 146 being separated from the adjacent panels 138and 140 by cut line 149. Tuck-in flaps 150 are hinged to the bottomedges of side panels 122 on score lines 151. Additionally, drag flangepanel 152 is hinged on score 153 to panel 140, the panel 152 furtherhaving lock-ing flaps 156 hinged to its opposite edges on scores 157.Drag flange panel 158 is hinged to bottom front panel 132 on score 159and has a central portion separated from the panel by cuts 161. Anopening 163 is formed within the panel 132 adjacent the remainingcentral portion of panel 158, and locking flaps 166 are hinged to theopposite side edges of panel 132 on score lines 167.

To form the carton, side panels 122 are folded upwardly from the backpanel 120 about score lines 121, and the tuck-in panels 146 and 150folded inwardly toward one another about their respective scores. Theend walls 130 and 138 are then folded upward from the back panel againstthe flaps, and locking flaps 144 are folded across the carton to be ingenerally parallel spaced relation to the back wall 120. The remainingpanels of the end wall structures are then folded about their scorelines between the uprighted side panels, which in turn, back folds thelocking flaps 156 and 166 about their respective score lines 157 and167. Panel 152 is then folded on its hinged connection 153 about thebottom edges of locking flaps 144 to position locking flaps 156 adjacentthe inside of the side wall 120 with the opposite edges confined ingeneral alignment between the carton corners 121 and 123. Similarly,panel 158 is biased into substantially flush facial contact with theback wall 120 to back fold locking flaps 166 adjacent the inner surfacesof side walls 122 and present top locking edge adjacent the cartoncorner 123. Upon the front wall window forming panels 124 being biasedinwardly about score lines 123, the locking flaps 156 and 166 areconfined adjacent the side walls 122 to maintain the bot-tom and topwindow forming sections rigidly in place. The upper edge of 'each panels124 at cut line 145 snaps past the front wall 140 to lock the panels andmaintain the carton erected.

The carried article is inserted into the package in the manner describedabove. When the article is in the carton, the lower edges of the panels124 meet the infolded hottom front wall window forming panel 132., andthe edge of the opening 163 complements the positioned article. Thearticle itself is confined within the carton by the overlying top andbottom front panels. In this carton, as well as that initiallydisclosed, the hinged connection 129 between the back and bottom panelscan be interrupted by U- shaped cuts to define tabs 17 0 extending as anextension of the back wall. These tabs are useful in tilting the cartonforward slightly to increase its stability by moving the center ofgravity of the carton more toward vertical alignment with the center ofthe bottom wall.

FIGS. 10 and 11 show a further modification of the carton disclosed inFIGS. 7, 8 and 9 that differs therefrom in that a false end wall isformed at the top of the carton to permit the carton to accommodate asmaller sized tube while yet maintaining similar overall dimensions, Assuch, drag flange panel 252 is hinged on score 253 to the top front wallWindow forming panel 240, and locking flaps 256 are hinged on scorelines 257 to the side edges of panel 252. Additionally, panels 272 and274 are hinged on score lines 273 and 275, respectively, to panels 252and 272. Panel 274 has a central portion a separated along out line 277from the panels 252 and 272 the article can be inserted into the cartonto permit the same size and style carton to accommodate difierent sizearticles.

While only specific embodiments of the subject invention have beendisclosed, it will be understood that other modifications can be madetherefrom. Accordingly, it is requested that the invention be limitedonly by the claims hereinafter following.

What is claimed is:

1. A carton for displaying an elongated article such as a flexible tube,comprising:

(a) a rear wall and opposing side walls and end walls folded forwardlyfrom corresponding edges of the rear wall:

(b) flaps folded from the end edges of certain of the 7 opposing wallsand underlying the adjacent wall; (0) an inner panel, hinged about aline extended across the carton through the forward edges of the sidewalls, folded toward the rear wall to lie at an angle relative 'to therear wall; ((1) wing panels hinged from the side edges of the innerpanel and folded into face-to-face relationship with the side walls; (e)front wall side panels folded inwardly and rear- Wardly from forwardedges of the side walls to overlie the wing panels; and (f) means toretain the front wall side panels in place. 2. A carton according toclaim 1, wherein tabs are formed from one of the end walls and areintegral with and coplanar to the rear wall to project beyond the oneend wall for engagement with the surface upon which the carton issupported, operable to tilt the carton forwardly somewhat to shift thecenter of gravity of the article forwardly.

3. A carton for displaying an elongated article suchas (0) an innerpanel folded from the forwardedge of one of the end walls across thecarton to extend at an angle relative to the rear wall; 7 (d) said innerpanel being contoured to present an edge adapted to engage the articlewithin the carton;

(e) wing panels hinged from the side edges of the inner panel and foldedinto face-to-face relationship with the side walls;

(f) front wall side panels folded inwardly and rearwardly from forwardedges of the side walls to overlie the wing panels; and

(g) means to retain the front wall side panels in place.

4. A carton according to claim 3, wherein a rear panel is connected tothe inner panel and is held flush against the back wall by said article.

5. A carton according to claim 4, wherein tabs are formed from one ofthe end walls and are integral with and coplanar to the rear wall toproject beyond the one end wall for engagement with the surface uponwhich the carton is supported, operable to tilt the carton forwardlysomewhat to shift the center of gravity of the article forwardly.

6. A carton for displaying an elongated article such as a flexible tube,comprising:

(a) a rear wall and opposing side Walls and end walls folded forwardlyfrom corresponding edges of the rear wall:

(b) an outer front wall panel folded inwardly from the forward edge ofone end wall and extended in spaced relationship to the rear wallbetween the forward edges of the side walls and adapted to overlie theone end of the article;

(0) front wall intermediate panels folded inwardly from forward edges ofthe side walls and underlying the outer front wall panel;

(d) a front wall inner panel folded rearwardly from the inner edge ofthe outer front wall panel to underlie the front Wall intermediatepanels;

(e) wing panels folded from the side edges of the front wall inner panelinto face-to-face relationship with the side walls; and

(f) front wall side panels folded inwardly and rearwardly from remainingforward edges of the side walls to overlie the wing panels and underliethe outer front wall panel, and further being adapted to underlie thesides of the article.

7. A carton according to claim 6, wherein an inner front Wall panel isfolded inwardly and rearwardly from the forward edge of the other endwall and across the carton between the side walls, and is adapted toengage the bottom of the article.

8. A carton according to claim 6, wherein a rear panel is folded to besubstantially flush against the rear wall and defines with the innerpanel a false top construction spaced from the one end wall.

9. A carton according to claim 8, wherein tabs are formed from one ofthe end walls and are integral with and coplanar to the rear wall toproject beyond the one end wall for engagement with the surface uponwhich the carton is supported, operable to tilt the carton forwardlysomewhat to shift the center of gravity of the article forwardly.

10. A carton according to claim 7, wherein wing panels are hinged to theside edges of the inner front wall panel and are folded therefrom toextend in face-to-face relationship with the side walls and to engagealong corresponding edges the side front Wall panels.

References Cited UNITED STATES PATENTS 2,979,251 4/1961 FrisOsky et al20645.14

3,027,996 3/1962 Transport 20645.14

3,093,290 6/ 1963 Banks et al 20645.14

3,270,867 9/1966 Hennessey et al. 206-4514 FOREIGN PATENTS 1,377,3529/1964 France.

LOUIS G. MANCENE, Primary Examiner.

1. A CARTON FOR DISPLAYING AN ELONGATED ARTICLE SUCH AS A FLEXIBLE TUBE,COMPRISING: (A) A REAR WALL AND OPPOSING SIDE WALLS AND END WALLS FOLDEDFORWARDLY FROM CORRESPONDING EDGES OF THE REAR WALL: (B) FLAPS FOLDEDFROM THE EDGES OF CERTAIN OF THE OPPOSING WALLS AND UNDERLYING THEADJACENT WALL; (C) AN INNER PANEL, HINGED ABOUT A LINE EXTENDED ACROSSTHE CARTON THROUGH THE FORWARD EDGES OF THE SIDE WALLS, FOLDED TOWARDTHE REAR WALL TO LIE AT AN ANGLE RELATIVE TO THE REAR WALLS; (D) WINGPANELS HINGED FROM THE SIDE EDGES OF THE INNER PANEL AND FOLDED INTOFACE-TO-FACE RELATIONSHIP WITH THE SIDE WALLS; (E) FRONT WALL SIDEPANELS FOLDED INWARDLY AND REARWARDLY FROM FORWARD EDGES OF THE SIDEWALLS TO OVERLIE THE WING PANELS; AND (F) MEANS TO RETAIN THE FRONT WALLSIDE PANELS IN PLACE.